Partnerships Services
Partner Strategy
Partner Strategy
We develop a customized partner strategy for the Sales and Marketing of your software products and services to your target customer group.
Partner Value Proposition
Partner Value Proposition
We jointly develop a meaningful partner offer and clarify the question of why the partner should sell your product or service and not those of your competitors. At the same time, we define your concrete expectations of a partnership.
Ideal Partner Profile
Ideal Partner Profile
We define a detailed partner profile (IPP) that ideally fits your requirements and at the same time can benefit from your own value proposition of a partnership.
Partner Recruitment
Partner Recruitment
Based on your ideal partner profile (IPP), we source potential partners for the target partner ecosystem tailored to you. We present your company and your offer and finally evaluate the match between the respective partner programmes and IPPs. Not every partner is going to be a good fit. The qualification conversation is sometimes the most important conversation. Don’t waste time and energy pursuing a partnership which will result in little value for either side.
Partner Agreement
Partner Agreement
We coordinate the exchange of partner contracts, guide through contract negotiations and support with our experience in negotiating partnership activities and commercial aspects.
Partner Onboarding
Partner Onboarding
In partner onboarding, we accompany the process of integrating new partners into your partner network. A smooth start is always a good basis for a long-term successful customer/partner relationship. A mutual action plan puts you and your partner on the winning track!
Partner Enablement
Partner Enablement
We support you in enabling your partner to sell, market and also technically integrate your products. We know the best practices for the respective teams from the areas of sales, marketing, customer success or product management.
Partner Activation
Partner Activation
To reach the set goals, we mobilise the partners to implement the agreed measures, continuously define new measures and thus create continuous added value for the business relationship. For example, by generating customer contacts and regular marketing activities.
Partner Management
Partner Management
We take over the long-term strategic management of your partners, coordinate all relevant topics as an interface to the respective internal departments such as Marketing, Sales, Customer Success and Product Management.
